This exhibition identity concept was ‘Stuck up’, the title being a cheek pun, play on the general public’s elitist perception of art schools but linking this also to the way art is, itself, ‘stuck up’ on the walls of an exhibition.

 

I approached this design very simply, using an illustration of a nail and type wrapping around it, implying the string that would fasten a frame to the wall.

 

The classic san-serif Helvetica typography provides a deadpan tone that matches the concepts tongue and cheek nature while bringing much needed legibility to the design.

 

The dynamic shape of the type path also evokes a sense of energy that matches the exhibitions showcasing of new talent.